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Teams up with Maesa Group to Introduce Flower.
December 14, 2012
By: TOM BRANNA
Drew Barrymore is keeping busy these days. The actress, director, producer and new mother is launching Flower, a color cosmetic collection that will debut in 1,509 Walmart stores in January. The line is being produced by Maesa Group. Barrymore and Maesa have an exclusive deal with Walmart. The Flower line includes 181 stockkeeping units priced from $4.98 to $13.98, including 70 in the face category, 44 in eye, 51 in lip and 16 in nail. Maesa developed the high-tech formulas specifically for Flower. For example, face products contain a proprietary botanical-driven “soft focus complex” to amplify skin’s glow.
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